OK. Before you read my blog, you gotta read yesterday’s (Sunday, December 6, 2009) Dilbert comic strip. Or rather, Dogbert The CEO. No further explanation needed.
If I asked you “what do you do” could you tell me in about 45 words or less (Dilbert took 49)? What would you tell me? Would I understand the services you could deliver to me and the benefits I might anticipate from working with you?
I’m not talking about what you sell or the technical aspects of what it does. Features and benefits are irrelevant – even for highly engineering services. I am talking about what YOU are all about and what your delivery of your skill set brings to the table. Because that’s what the communication interface is all about, be it sales or engineering. People aren’t buying standardized products or services. If they were, they should be dealing with robots or worse yet, customer service reps. Instead, they are making decisions about whether incorporating you and your company’s skill set will make a difference to the competitive viability of their company. Read the rest of this entry »
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