Erudite Relics of Loc Huu Ho

BWSmallBiz — Managing February 13, 2009, 5:00PM EST

In tough times, entrepreneurs try the so-called science of happiness to build thriving companies

By Jill Hamburg Coplan

To understand how positive psychology—the so-called science of happiness—is being used by entrepreneurs, it helps to look at a company under siege. After all, it’s one thing to talk about the connections between a positive mental state and a healthy company when a business is running well, turning a profit, and grabbing new customers. But tougher times really test entrepreneurs, separating those who hunker down and hope the worst will pass from those who use their strengths to find opportunity amid rubble. Read the rest of this entry »